The 2025 Ford Maverick is changing the calculus of the compact pickup truck segment. No longer reserved for capability-focused buyers, compact pickups are pivoting to invite a broader range of buyers, including those tiring of the SUV body style. As one of the first compact pickups to offer a standard hybrid powertrain, the Maverick is blazing a trail of its own, bridging the gap between utility and environmental stewardship in a way that resonates with today’s buyer, one whose values continue evolving.
Pickup owners no longer have to sacrifice efficiency and style for capability. The Maverick delivers on towing and hauling capability while leaning into a more stylish exterior, and fuel economy skyrockets with the efficient hybrid drivetrain. With this fresher, more dynamic take on the compact pickup, Ford expands its appeal to include commuters, urban drivers, and more needs and lifestyles than ever. Meanwhile, the Maverick’s capabilities continue to attract traditional truck buyers. Universal appeal is achieved via five available trims that include an affordable base model and the performance-oriented Tremor.
With its compact size and surprisingly nimble handling, the 2025 Ford Maverick is equally at home on the highway, congested city streets, and off-road backcountry trails. As more buyers than ever are tailoring their vehicle purchases to their specific needs, the Maverick effortlessly fills a variety of niche lifestyles, from weekend adventure seekers to long-range daily commuters. The Maverick’s affordability also makes it an attractive option for first-time buyers and shoppers on a budget.
Good Things Come in Compact Packages
The Maverick embodies versatility, packing a punch with its compact dimensions that offer a manageable size without sacrificing traditional pickup benefits. Navigate tight city streets during the week with the maneuverability of a sedan; once the weekend arrives, you can head out to the mountains for an off-road adventure. The Maverick’s max payload of 1,500 lbs combines with a 4,000-lb max towing capacity to quickly get the job done, whether moving a buddy or hauling your small boat or trailer.
Inside, the Maverick offers seating for five and a plethora of cubbies and storage compartments for stowing your gear. Opt for the available FLEXBED system and convert the Maverick’s 4.5-foot bed into an adjustable hub for securing all types of cargo. Multiple tie-downs and slots stamped into the sidewalls accommodate partition boards that create dividers and shelves, facilitating easy stowage of everything from home supplies to mountain bikes, skis, and snowboards. Opt for the available 110-volt power outlet, and you can conveniently power camping gear and power tools or equip your bed with a sound system or mini fridge for your next tailgating party.
The Maverick’s FLEXBED system is a game-changer for compact pickup truck owners because it contributes to even more utility–the level typically only found on a full-size version. It’s no wonder Car and Driver bestowed a perfect 10/10 rating on the 2025 Ford Maverick, calling it “highly useful” and “far more manageable” than traditional full-size pickups. As an added benefit, the Maverick starts at well under $30,000, making it a great choice for buyers looking to keep monthly payments on the low end without giving up those quintessential pickup truck ownership benefits.[a]
Two Powertrain Options With a Lot to Offer
The most sought-after feature of the 2025 Ford Maverick is its hybrid powertrain, which is capable of achieving 42 MPG in the city and 33 MPG on the highway. Comprised of a 2.5-liter four-cylinder engine that makes 191 hp and 155 lb-ft of torque, the system combines an electric motor with a lithium-ion battery pack and a continuously variable transmission (CVT) to deliver efficient performance in a range of driving conditions. The hybrid system also includes regenerative braking, which captures and converts the energy expended during deceleration, recharging the battery in real-time.
Upper Ford Maverick trims, including the Lobo and Tremor, are tailored for performance-seekers, offering a 2.0-liter EcoBoost engine with advanced four-wheel drive and specially tailored suspensions. The Lobo prioritizes on-the-road performance, combining a 7-speed “Quick Shift” transmission and adding paddle shifters and enhanced steering and braking. The Maverick Tremor leans into off-roading with a lockable rear differential and additional ground clearance. Ford includes 17-inch wheels and all-terrain tires on all Tremor trims.
The base XL’s standard hybrid powertrain is a big benefit for budget-minded buyers. The mid-range XLT and luxury-oriented Lariat trims also come with the hybrid configuration. While the hybrid is clearly efficient, performance remains front and center. For example, XL trims come standard with front-wheel drive, but buyers can opt for the available all-wheel drive system to increase capability during inclement weather.
A Lineup That’s Tailored for the Modern Lifestyle
Ford thoughtfully designed the Maverick to appeal to a diverse range of lifestyles by finding an ideal blend of technology, comfort, convenience, and functionality. Beginning with the XL trim, the 2025 Maverick’s long list of standard features includes a massive 13.2-inch infotainment touchscreen that runs on Ford’s responsive SYNC 4 operating system. Wireless Apple CarPlay and Android Auto come standard for easy smartphone integration. Also standard is a 5G LTE Wi-Fi hotspot that buyers can activate with an affordable monthly plan. The Wi-Fi hotspot can connect multiple devices simultaneously.
The XLT trim incorporates a push-button start and an available remote start system, adding more storage and tie-downs in the bed. A hitch receiver and connector and 17-inch gray aluminum wheels are standard. XLT buyers can also opt for a power moonroof and a heated steering wheel. The Maverick Lariat incorporates standard all-wheel drive with the 2.5-liter hybrid powertrain, along with larger 19-inch wheels. The Lariat features dual-zone automatic temperature control and a wireless smartphone charging pad inside the cabin.
The performance-oriented Maverick Lobo includes an aggressive black onyx interior with ActiveX seating and eye-popping blue and lime green stitching. As with the Lariat, a power driver’s seat with lumbar is included. Sitting at the top of the lineup, the mighty Maverick Tremor combines the Lariat’s cabin comforts with its off-road-ready capability features to appeal to outdoor enthusiasts who also use their Maverick as a daily driver. Signature badging distinguishes the Tremor from other Maverick trims.
A Compact Pickup With Universal Appeal
With the Maverick, Ford has designed a vehicle that doesn’t just meet expectations—it exceeds them, proving that the compact pickup can offer universal appeal without deviating from its core utility offering. The Maverick bridges the gap between capability and efficiency, style and versatility, while also expanding its reach to include broad swaths of new vehicle buyers. Starting at well below $30k, the 2025 Maverick adds affordability to its long list of benefits.[a]
The Maverick’s clever design and infusion of advanced safety and convenience technology ensure comfort and capability in a variety of driving conditions. The compact pickup’s appeal expands to incorporate commuters, style-oriented buyers, and those seeking an alternative to SUVs or sedans. With seating for up to five passengers, the Maverick even makes sense for growing families. Add impressive towing and hauling, and this little truck offers something for everyone.
The 2025 Ford Maverick offers a cure for the mundane. Whether you’re navigating an urban environment, heading into the backcountry for a weekend adventure, or heading out for a day of errands, the Maverick offers a modern take on versatility. Choose from five unique trims and dial in the powertrain and capabilities suitable to your lifestyle, and the Maverick can meet you where you are—effortlessly and affordably.
[a] MSRP may change without notice. See dealer for complete details.
